Overhauled: Welcome Email from TutorZ

We have overhauled our tutor welcome email. It is now state-of-the-art boasting the following features:

HTML and Plain Text
The email is sent as HTML and plain text format. The HTML format makes the email more appealing to receivers with HTML email clients.  The HTML is carefully crafted to satisfy the needs of still in use old email clients such as Outlook and Lotus.  The plain text version, on the other hand, increases chances of not being mistaken for spam. It also appeals to the die-hard conservatives among us who still prefer plain text emails.

Profile Completion
The sad fact is that many profile are incomplete.   However, each data field is important. the more complete the profile the higher the chances of a tutor to attract new clients.  Simultaneously, complete tutoring profiles make our site look more attractive.  Thus, it’s a win-win. Now the Welcome Email holds a “Complete Profile ->” button enticing the new tutor to return to the profile editing page.  Furthermore, the two most important incomplete fields are named together with direct links to the page filling in the information. Finally, a percentage completion number is given approximating the completion rate. For example, if 3 fields are empty the profile completion is at 95%.

Social Media Integration
The welcome email also contains social media buttons. This feature enable tutors to promote their tutoring profiles to friends on Facebook, Twitter and Google+.  This action brings in visitors to the new tutor profiles and indirectly benefits TutorZ’ social media sites as well.